Showing posts with label Reach. Show all posts
Showing posts with label Reach. Show all posts

Friday, 25 November 2011

Mariner Expands Its Reach Into the Creative Writing Market by Forming a Partnership With the Online Publishing Company _trekden

Minneapolis, Minnesota (PRWEB) November 02, 2011

Were not sure how Ernest Hemingway would react today. With the availability of a wide variety of creative writing software, anyone who has a story to tell, can write one. Mariners own popular novel writing software, StoryMill, has a numerous and impressive following of both first-time and published professional writers. Established professional writers have a number of options at their disposal to get their writings published. For the rest of the world, whose works remain unpublished, who helps them?


Mariner has teamed up with _trekden, a one-of-a-kind, online publisher, specializing in getting those unpublished stories published using mediums like Apples iBook Store and Amazons Kindle Store. Both companies share a common interest in the creative writing community. Mariner plays a role in the writing process by providing innovative software, like StoryMill, designed to inspire writers to produce their best work. Trekden represents that second step in a writers journey by helping them overcome the administrative and financial hurdles of publishing. Together, Mariner and _trekden will form the complete experience for writers. When using Mariners StoryMill, writers will be able to bring their story from conception to completion. With _trekden, StoryMill users will have the advantage of their stories being expedited through the _trekden publishing process as premium clients.


"The partnership between Mariner Software and _trekden is important for just one reason it creates the turnkey solution for authors to write and publish their books," said T.K. Dennis, President of _trekden. "Becoming a published author is one of the most popular "bucket list" items throughout the world. Thats why _trekden and Mariner Software have teamed up. Our goal is to eliminate as many barriers as we can from the writing and publishing process."


With this collaboration, StoryMill now has a new Publish feature. When the user selects Publish, they will be connected to _trekdens full publishing services which includes general editing, cover design, ISBN assignment, and then, out to the marketplace. This new feature in StoryMill, and _trekdens services, are completely free to the user.


"This integration of publishing through _trekden in StoryMill adds incredible value," said Michael Wray, President of Mariner. "Youre not just buying an app that makes the writing process fun and easy, youre also investing in a means of publishing that will make the dream of becoming a published author a reality."


StoryMill is available as a full working demo from the Mariner Software website. Free review copies of StoryMill are available to the press.


About Mariner Software

Mariner Software Inc, is a developer and republisher of industry recognized Mac OS, iOS and Windows products. Founded in 1990, Mariner has established itself as a leader in the consumer, business and education markets with such products as MacJournal, Mariner Write, Mariner Calc, MacGourmet Deluxe, StoryMill, WinJournal, MacJournal for iPad and iPhone, Mariner Calc for iPad and iPhone and Paperless for Mac and Windows. For a complete listing of all products visit Mariner Software. With customers worldwide, Mariner Software is committed to delivering the highest quality software with an emphasis on total customer satisfaction.


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Church Web Works and Splat Interactive Partner to Reach New Devices Including iPhone, iPad and Yahoo! Connected TV

Renton, WA (PRWEB) March 9, 2011

Church Web Works, an industry leader in web content management for faith-based organizations, today announced a strategic partnership with Splat Interactive to extend their platform to Connected TV and to smart phones. Their partnership with Splat will enable CWWs broad customer base of churches and other Christian non-profits to reach new devices beyond the web.


Consumers expect to access the information they need whether on the web, a Connected TV, or a smart phone, explained Splat's Chief Technology Officer Stephen Fishburn. Church Web Works has an easy-to-use but sophisticated CMS platform that enables Christian organizations to publish to the web. For thousands of churches, our partnership extends that platform to the living room and to the purse or the pocket.


Churches today are actively trying to reach their members and the community at large wherever they are. CWW Version 5, which was released to select customers in January, supports a media center with video and audio streaming, advanced tools to manage a unique look-and-feel for each churchs web site, online form creation, calendaring, and deep integration with Facebook and Twitter.


Church Web Works is pleased to partner with a leading technology company like Splat, said Gavin Fysh, CWWs Chief Executive Officer. Our platform is used by thousands of churches every day to reach their members and their communities. Using the same CWW user interface our customers are familiar with today, well now be able to extend their reach to the three screens people use every day to keep informed, inspired, and entertained.


The three-screen user experience will be launched this spring on the web and Yahoo! Connected TV as well as on iPhone and iPad with New Life Church in the Seattle area and with World Vision, a Christian humanitarian organization dedicated to working with children, families, and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice.


Church Web Works has done a great job helping us connect with our community through our web presence, said Pastor Loran Lichty at New Life. We love Church Web Works, and were looking forward to extending our web presence to the TV and to smart phones.


In addition to enabling new features on the web with Version 5, features unique to Connected TVs and smart phones will be implemented including a store front for distributing small group content, mobile giving, video streaming, and audio streaming of Christian radio stations.


About Church Web Works


Church Web Works develops creatively inspired software for churches and faith-based organizations, cultivating connection and empowering people. The company builds simply powerful websites on its content management platform, which places easy-to-use tools in the hands of people and allows any church to have an engaging web presence.


For the latest demonstrations of Church Web Works Version 5 platform, please visit http://www.churchwebworks.tv.


Church Web Works is a Razor Planet, Inc. company.


About Splat Interactive


Splat Interactive offers applications and development services in Connected TV and mobile to consumers and media companies throughout the world. The company operates both professional services and consumer products divisions including the entertainment application Splat.TV, an app that makes TV more social. The companys blog, TekNerve, offers daily news and opinion on industry trends.


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World Video Conferencing Market to Reach US$14 Billion by 2017, According to New Report by Global Industry Analysts, Inc.

San Jose, CA (PRWEB) November 09, 2011

Follow us on LinkedIn - Although there has been a lot of clamor over the potential of enterprise videoconferencing in the past few years, only recently did the technology wield an impact on the corporate world with businesses integrating the technology into the very fabric of business communications and processes. With the introduction of Apples FaceTime, YouTube, and Skype video call, video conferencing has taken on a sophisticated note and the trend is only accelerating with vendors actively collaborating on the technological and research front. Factors driving adoption and usage of the technology are productivity, quality, and level of engagement per interaction over video, all of which have increased in the past few years epitomized by high-end telepresence systems.


Long-term trends poised to influence the video conferencing market include increasing use of telepresence, and the anticipated increased interoperability between different network and video products. Clients are becoming more aware of the impact that telepresence can have on performance and enterprise communication infrastructure, and are looking for a greater return on their video investments. With the advancement of enterprise communications, end users have increased the expectations from telepresence solutions to not only provide seamless operations with their existing enterprise communications and video systems, but also interlace with other visual solutions much beyond the corporate boundaries.


Following the decline in sales during 2008 & 2009, primarily due to the economic recession, the global video conferencing market staged an encouraging comeback in the year 2010. Huge pent-up demand for cost and productivity optimizing solutions and resurgence in enterprise spending primarily helped market recover from the recessionary blues. Resurgence in business activity, renewed focus on cost savings exerted by post recession cost wary companies, growing mobility of businesses, increasing number of mobile workforce and greenfield deployments among small-and medium-sized businesses (SMBs), are all factors, which will drive growth in the market over the next few years. The managed video conferencing services offering from vendors is also likely to enhance penetration levels as underserved SMB sector moves towards adopting this particular technology. Additionally, the market will also be boosted by fast-paced technology developments and innovations that are helping achieve improved video and audio quality. For instance, high definition video conferencing addresses, which are capable of addressing issues such as poor quality of sound and image resolution will encourage utilization and adoption rate of video conferencing among end-users. The market will also be driven by emergence of new application areas for video conferencing such as recruitments, and use in home office segment.


As stated by the new market research report on Video Conferencing, the US continues to remain the largest regional market worldwide. Asia-Pacific remains the fastest growing regional market, surging at a CAGR of 8.9% over the analysis period. Demand for video conferencing in Asia-Pacific market will be especially driven by robust growth in regional enterprise sector, and subsequent development in IP infrastructure, especially in emerging markets such as China and India. Video Conferencing Services represents the most prominent segment, growing at a CAGR of about 7.3% over the analysis period.


Key players profiled in the report include Alcatel-Lucent SA, AT&T Inc., Avaya, Inc., BT Conferencing, Cisco Systems, Inc, TANDBERG, VCON, Global Crossing Limited, Huawei Technologies Co., Ltd, Logitech International S.A., Polycom, Inc., RADVISION Ltd, Sony Electronics, Inc., Sprint, Verizon Business, VTEL Products Corporation Inc., West Corporation, InterCall, Inc., and ZTE Corporation.


The research report titled Video Conferencing: A Global Strategic Business Report announced by Global Industry Analysts, Inc., provides a comprehensive review of market trends, drivers, issues company profiles, mergers, acquisitions and other strategic industry activities. The report provides market estimates and projections in (US$ ) for US, Canada, Japan, Europe (France, Germany, UK, Italy, Spain, Russia and Rest of Europe), Asia-Pacific, and Latin America, among others. Market segments analyzed in the report include Video Conferencing Systems (IP Systems, and ISDN Systems), and Video Conferencing Services (IP Services, ISDN Services, and Other Services).


For more details about this comprehensive market research report, please visit

http://www.strategyr.com/Video_Conferencing_Market_Report.asp


About Global Industry Analysts, Inc.

Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.


Follow us on LinkedIn


Global Industry Analysts, Inc.

Telephone: 408-528-9966

Fax: 408-528-9977

Email: press(at)StrategyR(dot)com

Web Site: http://www.StrategyR.com/


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Global Market for Mobile Video Services to Reach US$30 Billion by 2017, According to New Report by Global Industry Analysts, Inc.

San Jose, CA (PRWEB) November 09, 2011

Follow us on LinkedIn - Entertainment services over mobile devices potentially generate several billions of dollars for service providers, worldwide. Despite the fact that ringback tones and ringtones continue to be substantial revenue generators for mobile service providers, other services such as gaming, full-track music, video and TV services are emerging as lucrative market segments. Buoyed by the huge demand for data communications from mobile users in both business and consumer markets, content providers, right from independent content developers to large-scale movie studios are beginning to develop applications, music, games movies and videos especially for mobile devices. Not surprisingly the use of mobile devices is extending beyond the traditional communication functions to embrace novel concepts such as mobile videos, and games. Mobile video segment especially is gaining tremendous popularity over the last few years. Despite being a small market, mobile video services continues to grow, with video-on-demand, video telephony and video messaging capturing a significant share of the markets revenue. With Internet providing a large number of video services, and service providers increasingly willing to offer these services on mobile devices, video is rapidly making inroads into the mobile arena across the geographies.


The impact of the 2007-2009 recession, in retrospect, reveals a market that has withstood the recessionary pressures largely as a result of the continued growth in sales of mobile video capable smartphones and increase in the number of phones supporting 3G and other faster networks based on High Speed Packet Access (HSPA). Consumer interest on downloading and streaming mobile video and mobile TV content remained largely unchanged during the recession period, proving that quality entertainment was left uncompromised even amidst tight economic conditions.


Consumer spending on choicest of mobile videos largely remained intact despite the witnessed reduction in household wealth, low consumer confidence, reduced discretionary spending, and lower new application development efforts. In other words, served right on to consumer handsets, mobile video services allow users to cut down traveling expenses and provide an alternative to other expensive entertainment options, such as, public movie screenings and live sports action and therefore are best for entertainment in a weak economy. Continued interest shown by wireless carriers on data centric services, particularly for utilizing their networks optimally and improving their ARPU by offering value added content to cost conscious customers, also boosted prospects for mobile video services market during the period, as the same resulted in increased promotional activity and more attractive pricing options for mobile TV and video services. With mobile users graduating towards a richer, and more sophisticated mobile experience, the market for video delivery has and will continue to remain opportunity-rich, and dynamic.


Growth in the market, although stabilizing, will nevertheless be driven by introduction of novel video services, particularly the highly popular content on YouTube and growing adoption of live TV services such as live news, weather forecasts and music programs. Improvements in quality of content, content protection and delivery frameworks are expected to boost market prospects for mobile video services over the next few years. Increased use of mobile videos by companies as a platform to advertise their products and services augur well for the market. Widespread availability of sophisticated mobile devices supporting mobile video downloads and streaming and ongoing deployment of advanced mobile networks will also boost the adoption and consumer spending on various mobile video services.


Introduction of economical and flexible data plans by service providers will attract many new users to the market, thereby increasing revenue making opportunities. Widespread deployment and availability of 3G mobile network infrastructures across the world will continue to drive adoption of video services over mobile. With mobile network operators making active efforts to move towards 4G technology, which promise faster connectivity, higher bandwidth and superior capabilities and enable the service providers to offer a range of video services to mobile users, the popularity of mobile video services is expected to increase further.


As stated by the new market research report on Mobile Video Services, Asia-Pacific represents the largest regional market worldwide. Asia-Pacific is also the largest regional market for mobile video services in terms of subscription. Rapid proliferation of 3G enabled handsets, introduction of 3G services in major nations such as China, and India and growing popularity of mobile video services such as mobile video sharing, mobile video communication and mobile TV are primary factors driving accelerated adoption of mobile video services in these markets. Streaming Services represent the largest service segment in the US mobile video services market. Growth in the market is particularly driven by increased advertising of subscription-based streaming video services in the nation. Multicast Video Services market represent the fastest growing service segment in the US mobile video services market with revenue waxing at a CAGR of about 38.7% over the analysis period.


Major players in the marketplace include AT&T, Dialogic Corporation, Dilithium, Google Inc., MobiTV Inc., Nokia Corporation, PacketVideo Corporation, Phunware Inc., Qualcomm Incorporated, QuickPlay Media, RealNetworks Inc., ROK Broadcasting Corporation Limited, Sprint, Verizon Wireless Inc., Vuclip, and Yamgo.


The research report titled Mobile Video Services: A Global Strategic Business Report announced by Global Industry Analysts, Inc., provides a comprehensive review of current market trends, key growth drivers, recent industry activity, and profiles major companies worldwide. The report provides market estimates and projections for mobile video services across all major geographic markets, including the US, Europe, Asia-Pacific and Rest of World. The study analyzes the US market in terms of revenues for segments - Downloadable Video Services, and Multicast Video Services.


For more details about this comprehensive market research report, please visit http://www.strategyr.com/Mobile_Video_Services_Market_Report.asp


About Global Industry Analysts, Inc.

Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.


Follow us on LinkedIn


Global Industry Analysts, Inc.

Telephone: 408-528-9966

Fax: 408-528-9977

Email: press(at)StrategyR(dot)com

Web Site: http://www.StrategyR.com/


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