Showing posts with label Solve. Show all posts
Showing posts with label Solve. Show all posts

Friday, 25 November 2011

Nude Therapies Aims to Solve Consumer Dissatisfaction in Body Products

Dallas, TX (PRWEB) November 02, 2011

A recent survey conducted by Mintel shows consumers are widely displeased with their body products, indicating a large gap between product claims and customer experience. A new cosmeceutical body line, Nude Therapies by Rhonda Allison Cosmeceuticals, aims to change the results by using the same effective ingredients found in face care products.


According to Rhonda Allison, founder and CEO of Rhonda Allison Cosmeceuticals, the dissatisfaction could be a result of ineffective levels of high-quality, active ingredients, but advances in science could provide the results many consumers are searching for.


The Mintel report, which focused specifically on moisturizers, showed that 79 percent of users wish their lotions lasted longer; nearly half of them said their skin continues to feel dry, even immediately after applying the product. This report comes on the heels of a similar report issued by Mintel last year that revealed 31 percent of women in the U.S. distrust the claims of anti-aging products.


Many over-the-counter moisturizers and anti-aging body products fail to provide hydration either because the skin isnt exfoliated regularly or because the formula lacks the active ingredients necessary to restore the skin, Allison said. When skin is not properly exfoliated it keeps beneficial ingredients from absorbing into the skin. Often, too, the products lack adequate levels of high-quality active ingredients.


Regular exfoliation is a critical component of skin care. Exfoliating the body promotes cell turnover, helps remove the dead outer layers of skin, and paves the way for beneficial ingredients and nutrients to work into the cells.


Proper cleansing and exfoliation provide the foundation for healthy skin care regimens, Allison said. It initiates deep stimulation, in essence breaking the skin down to allow skin-building and nourishing ingredients to penetrate deep into the dermis. Intelligent ingredients those enhanced by scientific advancements build upon that foundation.


Ingredients like alpha hydroxyl acids, salicylic, L-lactic, oleic and linoleic acids, and retinol, which are found in the Nude Therapies Ultra Exfole and Peel Cream combine exfoliation and peeling to enhance hydration and rejuvenation. They also address other skin issues including hyperpigmentation, keratosis pilaris, acne, aging, dull form, slack skin and cellulite bumping.


To actually see results from body care products, it is essential for exfoliation to be followed with high-quality skin-nourishing and fortifying ingredients, Allison added. This includes organic plant stem cells, growth factors, peptides, amino acids, and antioxidants, to name a few. The goal is to treat the body with the same ingredients typically reserved for facial care products.


Nourishing formulas like the Nude Therapies Bio Reform 28 and Energizing Peptide Spritz support healthy capillary blood flow, improve oxygenation, plumps, firms, and rejuvenates the skin by improving cellular communication and tissue growth activation.


A skin-care regimen that includes exfoliation, peeling and powerful age-reversal formulations like Bio Reform 28 provides an effective way to achieve youthful, supple, polished skin, and often times can serve as an alternative to costly invasive procedures, Allison said.


High-quality intelligent ingredients that have shown to produce results include:

-->Organic stem cells, which are extracted from plant and apple stem cells and have the ability to promote longevity in human cells

-->New-generation peptides, like palmitoyl tetrapeptide and oligopeptide work to improve tissue elasticity and firmness while stimulating collagen production

-->Matrix Metalloproteinase Enzyme Inhibitor Complex, which reduces activity of enzymes that destroy and degrade the skins collagen network

-->Epidermal Growth Factor (EGF), an essential protein that accelerates cell regeneration

-->Bellis Perennis (Daisy Flower), the polyphenol-rich lightener that inhibits excess melanin and lightens the skin surface


These ingredients are also found in the Rhonda Allison Nude Therapies Body line. For more information visit, http://www.rhondaallison.com/Nude_Therapies.


About Rhonda Allison Cosmeceuticals

Rhonda Allison Cosmeceuticals, a professional skin care company, specializes in providing cosmeceutical skin care products, extensive education and services to licensed aesthetic facilities. Deviating far from the mainstream, Rhonda Allison creates solutions for all skins using pure, fresh formulas that combine nature and science.


###





Solve Media Launches 'Solve Media Insights' Survey Technology

New York, NY (PRWEB) April 29, 2011

Solve Media, the TYPE-IN advertising company, today launched Solve Media Insights, a new feature integrated into its flagship TYPE-IN advertising platform that offers efficient, in-unit survey capabilities for type-in ads. Solve Media Insights allows advertisers to survey consumer interactions with CAPTCHA ads in order to measure how effectively consumers remember the key brand messages they have typed in. Top brands such as Toyota have already used Solve Media Insights to provide fast and reliable brand lift metrics for their TYPE-IN advertising campaigns. Results are tabulated and validated by comScore AdEffx as a tool for measuring campaign performance.


Solve Media Insights uses a link inside of a TYPE-IN ad unit to recruit survey respondents on an opt-in basis. This methodology produces an average of ten (10x) times the survey respondents in a fraction of the time, compared to the industry average. TYPE-IN ads replace the distorted words, numbers and phrases typically used for puzzle-based CAPTCHA authentication systems with a logo or video, a brand message in quotes and an input box. Those who viewed the TYPE-IN ad and elected to take the survey comprised the exposed group, while individuals who were not exposed to the TYPE-IN ad and opted into the survey comprised the control group. The resulting differences in survey responses illustrate the impact of TYPE-IN advertising on consumers ability to recall brand messages online. Individual campaign results are consistent with recently published research in the International Journal of Integrated Marketing Communications, which found that type-in ads produced double the amount of brand recall and 12 times the message recall of standard banner advertisements.


As more brand advertisers run type-in ads as a part of their online advertising campaigns, they are looking for a way to measure the value of this ad platform, said Erin Hunter, executive vice president at comScore. We are pleased that AdEffx can help Solve Media provide a powerful, unobtrusive way to validate message impact and consumer recall of type-in ads for the industry.


Toyota used Solve Media Insights to measure the effectiveness of its January 2011 campaign about Toyota Care, the companys complimentary maintenance plan with 24-hour roadside assistance. Toyota designed a survey question about the Toyota Care program and five potential survey answers around the brand message. The survey was then served by Solve Media to nearly 2,000 respondents who opted-in to it. Of those who viewed a Toyota TYPE-IN ad during the campaign, 55 percent correctly chose Toyota Care as Toyotas complimentary maintenance program, compared to just 40 percent of those who did not view the ad.


Our Toyota Care program is an important component of the Toyota brand, and we believe that Solve Medias TYPE-IN ad platform provided a strong online advertising vehicle to ensure consumers engaged with our ad and remembered our message, said Kim Kyaw, senior media strategist for Toyota.


Ari Jacoby, CEO of Solve Media added: Solve Media Insights enable advertisers to get concrete, actionable data that demonstrates the effectiveness of the TYPE-IN platform in getting consumers to interact with and recall a brand message. In addition to the academic research that supports the performance of TYPE-INs, our partnership with comScore provides advertisers with campaign-specific performance metrics that prove TYPE-IN ads positively impact brand message recall. This makes it easy for media buyers to justify TYPE-IN campaign spends.


ABOUT SOLVE MEDIA

Solve Media was founded by veteran entrepreneurs and technologists focused on innovative Internet advertising solutions. The Companys proprietary online advertising system, the TYPE-IN was designed to create new and highly effective opportunities for brands to advertise online. The system leverages CAPTCHA authentication for brand messaging to bring unprecedented consumer engagement. With the solution, Solve Media: guarantees brand message delivery and increases recall rates and return on investment for advertisers; creates new revenue opportunities for publishers; and simplifies the authentication process for consumers. Backed by First Round Capital, New Atlantic Ventures, AOL Ventures and prominent angel investors, Solve Media is based in New York City and Philadelphia. http://www.solvemedia.com/


# # #