ClickSquared Hosts Second Annual Cross-Channel Marketing Summit

Boston, MA (PRWEB) September 28, 2011

ClickSquared, a global provider of cross-channel marketing software and services, hosted its second annual Cross-Channel Marketing Summit on September 15th in Boston. Kicking off the one-day client summit, acclaimed author, business strategist, and a founding partner of Peppers & Rogers Group Martha Rogers presented Standing Up and Standing Out, Customer Experience Management and Trustability in the Multi-channel Firm.

Attendees included senior leaders from across the banking, professional sports, travel and hospitality, retail and non-profit industries. Through client case studies shared by The Kraft Sports Group, The Leading Hotels of the World and other sessions, attendees shared ideas and gained deeper insight into how to fully leverage ClickSquareds cloud marketing software to improve their marketing performance.

We were thrilled with the turn-out and participation in our second annual Cross-Channel Marketing Summit. Attendees came away with a richer appreciation of the evolving discipline of cross-channel marketing and a practical understanding of best practices across topics ranging from campaign design and delivery to analysis and measurement, said Wayne Townsend, CEO, ClickSquared.

The Summit also included a preview of ClickSquareds highly anticipated cloud marketing platform, The Cross-Channel Marketing Hub, which will be officially launched at the Direct Marketing Associations annual event in early October. The Hub includes an enterprise-class campaign management capability that allows marketers to enjoy the convenience and cost-efficiencies of the cloud. Attendees provided enthusiastic feedback and are looking forward to using The Hub to accelerate their marketing efforts and further improve their marketing results.

About ClickSquared:

ClickSquared is a global provider of cross-channel marketing software and services. With innovative offerings ranging from self-service campaign management to fully managed customer engagement and loyalty programs, ClickSquareds pioneering cloud marketing platform orchestrates and delivers analytics-driven, relevant and personalized customer communications across email, direct mail, social, survey, mobile and web channels. Backed by a team of marketing, technology and vertical-industry experts that are passionate about client success, ClickSquared enables organizations of all sizes to maximize the return on their marketing investment.

ClickSquared has helped to build some of the worlds best known brands including ARAMARK Parks and Destinations, The Boston Celtics, Capital One Bank, The Dallas Stars, Dr Pepper Snapple Group, Four Seasons Hotels and Resorts, Greyhound, HomeAway, Hyatt, Lenovo, Leading Hotels of the World and Sovereign Bank Santander. ClickSquared has offices across the United States, including its headquarters in Boston, Massachusetts as well as offices in the United Kingdom. For more information, call +1.857.246.7800 or visit http://clicksquared.com/ or via the links below:

Twitter: http://www.twitter.com/clicksquared

Facebook: http://www.facebook.com/clicksquared

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HR.com Hosts Annual Recruitment Survey, Advisory Board Named for HR.com Institute for HR - RPO Certification Program

Troy, MI (PRWEB) February 10, 2011

The RPO practice of KellyOCG, the outsourcing and consulting group of Kelly Services, Inc., has launched its annual recruitment survey, results of which will be published in a second quarter report. KellyOCG has partnered with HROA and HR.com on the survey, which is hosted by HR.com and can be accessed by clicking here: KellyOCG 4th Annual Recruitment Survey.

"Our annual recruitment survey allows Kelly to review trends, metrics and needs in HR talent acquisition and to determine how outsourcing may be utilized in companies across the globe," said D. Zachary Misko, global director of KellyOCG. "The Global RPO Report contains current and useful information for HR professionals while helping KellyOCG to better understand and meet the needs of clients."

In addition to hosting the RPO survey, HR.com, recently announced their Advisory Board for the Institute for Human Resources - Recruitment Process Outsourcing Certification Program, launching February 14 - 15. KellyOCG's Misko has been appointed to the board.

"More and more firms are turning to their traditional staffing partners for RPO services as the economy rebounds," said Debbie McGrath, chief executive officer, HR.com. "The addition of Zachary Misko to our Advisory Board will keep content, and trends, relevant for people talking RPO certification as well as help us better understand global RPO trends."

The ultimate goal of the Recruitment Process Outsourcing program is to provide certification and accreditations to industry professionals who are interested in advancing their career, obtaining deep domain expertise, valuable hands-on experience and knowledge that will enable them to make measurable improvements in their workplaces with respect to recruitment and managing RPO service providers.

About HR.com

HR.com is in business to help build great companies by connecting them to the knowledge and resources they need to effectively manage the people side of business. As the largest social network and online community of HR executives, HR.com provides thousands of worldwide embers with easy access to shared knowledge on best practices, trends, and industry news in order to help them develop their most important asset - their people.

About HROA

The HROA is the only professional membership association committed to promoting the advancement of human resources transformation in complex organizations. The mission of the HROA is to support the Human Resources Outsourcing industry (HRO) through education, advocacy and the promotion of best practices. As a membership organization, HROA provides online and offline networking, best practices and independent commentary on the evolution of HR transformation. For more information visit: http://www.hroa.org.

About KellyOCG

KellyOCG is a global leader in innovative talent management solutions in the areas of Recruitment Process Outsourcing (RPO), Business Process Outsourcing (BPO), Human Resources Consulting, Career Transition and Organizational Effectiveness, Consulting, Executive Search and Contingent Workforce Outsourcing (CWO), which includes Independent Contractor Solutions. Further information about KellyOCG may be found at http://www.kellyocg.com.

MEDIA CONTACTS:

Jane Stehney, Kelly Services, Inc.

248/244-5630

stehnja(at)kellyservices(dot)com

Debbie McGrath, HR.com

877-472-6648

DMcGrath(at)hr(dot)com

This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.

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